YAYLA Türk GmbH is one of the most important ethnic food brands in Europe with headquarters in Krefeld. For over 30 years, YAYLA has been represented with a range of over 200 products in many supermarkets and maintains one of the most effective logistics systems on the market with numerous agencies in Germany and large parts of Europe.

BEYS has been supporting YAYLA since 2005 in the areas of packaging design and the design of communication measures for end consumers. The innovative VKF and POS campaigns developed by BEYS set standards in retail.